Last updated: 16 July 2026

Seral Ecology is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, and your rights under UK data protection law.

By using this website, you agree to the collection and use of information in accordance with this Privacy Policy.

Seral Ecology provides ecological consultancy and environmental services throughout the UK.

If you have any questions about this Privacy Policy or how your information is used, please contact us:

Email: seral.ecology@gmail.com
Website: www.seral-ecology.co.uk

We may collect personal information that you voluntarily provide, including:

• Your name
• Email address
• Telephone number
• Company or organisation (where applicable)
• Any information you include in enquiry forms or emails

We may also automatically collect limited technical information when you visit our website, such as:

• IP address
• Browser type
• Device information
• Pages visited
• Date and time of your visit

This information helps us improve the performance and security of our website.

We use your personal information to:

• Respond to enquiries
• Provide quotations and ecological services
• Communicate regarding ongoing projects
• Improve our website and customer experience
• Meet our legal and regulatory obligations

We do not sell or rent your personal information to third parties.

Under the UK General Data Protection Regulation (UK GDPR), we process personal information on one or more of the following lawful bases:

• Your consent
• Performance of a contract
• Compliance with legal obligations
• Our legitimate interests in operating and improving our business

We only share personal information where necessary, including with:

• Professional advisers
• IT and website hosting providers
• Government bodies or regulators where legally required

Any third parties processing data on our behalf are required to keep it secure and confidential.

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements.

When information is no longer required, it is securely deleted.

Our website may use cookies to improve functionality and understand how visitors use the site.

Cookies are small text files stored on your device.

Where required by law, we will request your consent before placing non-essential cookies.

You can manage or disable cookies through your web browser settings.

If analytics services such as Google Analytics are used, they collect anonymous information about website usage to help us improve the website.

Where required, analytics cookies will only be used after obtaining your consent.

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure or destruction.

However, no method of transmitting information over the internet can be guaranteed to be completely secure.

Under UK data protection law, you have the right to:

• Access your personal information
• Request correction of inaccurate information
• Request deletion of your information where appropriate
• Restrict or object to certain processing
• Request transfer of your data
• Withdraw consent where processing relies on consent
• Lodge a complaint with the Information Commissioner's Office (ICO)

More information can be found on the ICO website.

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites.

Our website is not intended for children under the age of 16, and we do not knowingly collect personal information from children.

We may update this Privacy Policy from time to time to reflect changes in legislation, our services, or website functionality.

The latest version will always be published on this page.

If you have any questions about this Privacy Policy or your personal information, please contact:

Seral Ecology

Email: seral.ecology@gmail.com

Website: www.seral-ecology.co.uk